Texoma Giving Partners

The Brand:

Texoma Giving Partners is a regional giving network established to connect donors, professional advisors, and nonprofits with long-term philanthropic opportunities. As a division of Texoma Community Foundation, it serves as a trusted partner in planned giving, endowments, and legacy philanthropy.

The Problem:

Without a distinct identity, the planned giving initiative lacked visibility and clarity for both donors and professional advisors. Existing philanthropic messaging was geared toward annual giving rather than long-term legacy planning, and there was no standalone website or brand system to differentiate the program within the community.

The Request

Texoma Community Foundation engaged Undaunted to develop a full brand identity for their new planned giving initiative. This included name development, a professional brand look, a dedicated website, and clear messaging to appeal to financial advisors, donors, and nonprofit partners.

The Results

• Naming & Identity: Created the name "Texoma Giving Partners" to communicate collaborative philanthropy clearly. Developed a trustworthy logo and visual system designed to appeal to both individuals and professional circle
• Website & Messaging: Launched a clean, informative website focused on educating donors and advisors about planned giving options, with simplified navigation and clear next steps for engagement.
• Outreach Tools: Equipped the TCF team with polished resources, including one-pagers and presentations, for engaging financial advisors and community partners.