The Brand:
Shalem Hospice Care offers compassionate, end‑of‑life support for patients and families across the Dallas–Sunnyvale, TX region. Their philosophy centers on comfort, dignity, and nurturing the final connections between loved ones
The Problem:
Their previous branding lacked cohesion and failed to communicate the depth of their personal, family‑focused care. The existing website didn’t clearly articulate services or speak to both families and medical referral partners. Crucial elements like iconography, tone, and digital presence needed an overhaul to strengthen credibility and emotional clarity.
The Request
Shalem approached Undaunted to craft a modern brand identity and website that reflect their heartfelt mission (“embracing the circle of life”), strengthen trust with families and healthcare partners, and create a consistent visual and messaging experience from first contact onward.
The Results
