The Brand:
Sherman’s Juneteenth Celebration is a vibrant, multi-day community event honoring freedom, culture, and history. The celebration brings together families, local organizations, and visitors from across Texoma to enjoy live entertainment, food vendors, parades, and educational programming centered around Juneteenth.
The Problem:
The event had grown significantly in size and community impact, but the branding remained inconsistent year-over-year. Promotional materials were often pieced together, lacking a unified look that reflected the importance and vibrancy of the celebration. Organizers needed a flexible brand system that could be used across platforms, vendors, and future years of the event.
The Request
Organizers of Sherman’s Juneteenth Celebration partnered with Undaunted to refresh their event branding and create a cohesive look across all promotional materials. The project included a full brand identity for the event, social media graphics, print collateral, and campaign messaging to increase attendance and community participation.
The Results
