The Brand:
Dad’s Donuts was developed as a creative brand concept for a neighborhood-style donut shop, celebrating the charm of a local, family-run business with a playful, high-quality identity. The goal: imagine a brand that felt instantly welcoming, evoked nostalgia, and stood out through unique product presentation.
The Problem:
Too often, neighborhood donut shops rely on generic, outdated branding that doesn’t reflect the quality of their products or the experience they offer. Dad’s Donuts was designed to showcase how a thoughtful, cohesive brand could elevate a small business, creating stronger customer connections and improving visibility while keeping operations approachable and affordable for small business owners.
The Request
Come up with a brand concept for Dad’s Donuts, creating a versatile identity system with a memorable logo, friendly mascot, custom packaging, storefront signage mockups, and brand guidelines designed to translate seamlessly across physical and digital touchpoints.
The Results
