Branding + Marketing + Packaging

Dads Donuts

The Brand:

Dad’s Donuts was developed as a creative brand concept for a neighborhood-style donut shop, celebrating the charm of a local, family-run business with a playful, high-quality identity. The goal: imagine a brand that felt instantly welcoming, evoked nostalgia, and stood out through unique product presentation.

The Problem:

Too often, neighborhood donut shops rely on generic, outdated branding that doesn’t reflect the quality of their products or the experience they offer. Dad’s Donuts was designed to showcase how a thoughtful, cohesive brand could elevate a small business, creating stronger customer connections and improving visibility while keeping operations approachable and affordable for small business owners.

The Request

Come up with a brand concept for Dad’s Donuts, creating a versatile identity system with a memorable logo, friendly mascot, custom packaging, storefront signage mockups, and brand guidelines designed to translate seamlessly across physical and digital touchpoints.

The Results

  • Logo & Mascot Design: Crafted a warm, nostalgic logo with a character-forward approach to make the brand feel personal, inviting, and instantly recognizable.
  • Packaging Concepts: Developed playful, practical packaging concepts, including donut boxes, to-go bags, and branded stickers, that elevate presentation without adding operational complexity.
  • Exterior Signage Mockups: Designed clean, eye-catching storefront visuals meant to enhance curb appeal and attract walk-in traffic without overwhelming historic or minimalist spaces.