The Community Behavioral Health Conference (CBHC)

The Brand:

The Community Behavioral Health Conference (CBHC) is a regional event bringing together mental health professionals, service providers, educators, and community leaders to promote collaboration and raise awareness around behavioral health topics in North Texas.

The Problem:

Before the rebrand, CBHC lacked a consistent look and feel, making the conference harder to promote and less memorable year-over-year. Marketing materials were pieced together, resulting in low visibility for sponsors and a limited sense of event identity for attendees.

The Request

CBHC organizers engaged us to create a cohesive brand identity and campaign strategy for their annual conference. The goal: elevate the event’s professionalism, increase attendance, and provide a consistent visual identity across marketing materials, signage, and digital channels.

The Results

• A professional, recognizable brand identity used across digital promotions, print materials, and on-site event signage for 8 years.
• Clear, engaging campaigns that drove increased attendance and sponsor participation.
• Streamlined event collateral, making the planning process easier for organizers year after year.