The Brand:
The Callie Clinic is a nonprofit healthcare provider based in Sherman, TX, offering compassionate, judgment-free care to individuals affected by HIV/AIDS and other sexually transmitted infections. Known for outreach, education, and clinical services, The Callie Clinic plays a vital role in improving public health across Texoma.
The Problem:
The Callie Clinic’s previous branding did not fully reflect the organization’s professionalism or the breadth of services they provided. The website was outdated, hard to navigate, and ineffective in connecting with younger audiences or addressing community misconceptions. Staff also struggled with inconsistent print materials and messaging.
The Request
The Callie Clinic partnered with Undaunted to refresh their brand identity and website to better communicate their services, reduce stigma, and engage both patients and community partners. The project included a new logo, messaging updates, a fully redesigned website, and supporting print materials.
The Results
