Austin College

The Brand:

Austin College is a private liberal arts and sciences college located in Sherman, TX, known for its rigorous academics, vibrant campus life, and commitment to preparing students for meaningful lives of leadership and service. As a respected institution with deep regional roots, Austin College attracts students from across Texas and beyond.

The Problem:

Despite a strong reputation, Austin College faced increasing competition for prospective students in a crowded higher education market. Their digital advertising lacked a cohesive strategy, with minimal tracking in place to measure impact or optimize for performance. The college needed a clearer, more intentional approach to online outreach.

The Request

Austin College engaged Undaunted to develop and manage a digital advertising campaign focused on increasing brand awareness and driving prospective student inquiries. The partnership included campaign strategy, Google Ads and Meta Ads management, landing page consultation, and transparent performance reporting.

The Results

• Targeted Campaign Strategy: Designed a top-of-funnel campaign strategy that included Google Search, Display Ads, Meta Ads, print ads, and billboards, aimed at raising awareness and driving inquiries from prospective students and parents.
• Performance Tracking: Established clear reporting protocols with Google Analytics and conversion tracking to measure outcomes and guide ongoing optimizations.
• Optimized Budget Allocation: Shifted resources based on data insights, removing underperforming channels and reallocating budget to high-performing platforms.